Following on from my earlier Google v Vidal-Hall post, I thought I’d reverse-engineer the pleadings for the new tort of misuse of private information from three sources: the excerpt appended to the Court of Appeal judgment http://www.bailii.org/ew/cases/EWCA/Civ/2015/311.html; stray judicial remarks in that judgment; and Tugendhat J’s own supplementary remarks in the lower Court [2014] EWHC 13 (QB) http://www.bailii.org/ew/cases/EWHC/QB/2014/13.html. Initially this was merely out of academic curiosity. From the top…
Inferred ingredients/pleadings of the tort of misuse of private information
- Defendant processed Plaintiff’s private information
- Relating to which Plaintiff has reasonable expectation(s) of privacy
- Wrongfully, further in such a way as
- unjustifiably to infringe Plaintiff’s right to privacy [though per se this looks suspiciously like a Convention-related pleading]; further or alternatively
- to misuse Plaintiff’s private information
- Without Plaintiff’s foreknowledge ; alternatively
- Irrespective of Plaintiff’s foreknowledge of Defendant’s intentions;
- Causing
- damage to personal dignity, autonomy and integrity; further or alternatively
- anxiety and distress
Common law remedy claimed: general damages, presumably small (though aggravated damages also were pleaded in Vidal-Hall).
Equitable remedy claimed: account of profits
Account of profits
Here’s the rub. Per Tugendhat J at 40: “There is a claim for an account of profits which, it is alleged, Google Inc made as a result of the misuse of each of the Claimant’s private information…”.
At first sight this seems innocuous. Of course there is no reason why accounting for profit should not, as a free-standing equitable remedy (indeed one quite popular with the Googles of this world in IPR infringement and e-commerce disputes generally) be applied by this tort.
That said, while of little legal interest (and ignored by the upper court as irrelevant to its deliberations), the possibility for accounting for profit may have a devastating strategic commercial effect on Big Data projects past, present, and future in any re-identification context. By that I mean business intelligence or any other projects that seek to aggregate from different sources data about individuals/consumers. The reason is that accounting for profit by definition will not only eliminate profit made by any such unlawful project. By creating an additional and substantial cost, the forensic accounting exercise itself, it may render loss-making any project in relation to which consumers successfully pursue a action, either in substantial numbers or as a class action. In turn any ability to remain competitive, of any companies running what in hindsight are unlawful projects, or even to continue to exist where unlawfully processed Big Data is the company’s raison d’etre, may be severely compromised.
If that is right and such remedy is sustained, by automatically confiscating any profit this remedy alone would tend to destroy cost-benefit analyses for any and all Big Data analytics projects contemplating unlawful re-identification of English consumers anywhere in the world. In turn that reverses the economics of compliance: the traditional “we’ll just pay the damages/fine and move on” may no longer be viable.
Other issues arising from equity
In any event, as an equitable remedy, interesting issues are raised by accounting of profit. Normally plaintiffs cannot simultaneously claim damages and equitable reliefs from the same cause of action, except in the alternative. However in this instances plaintiffs theoretically need not forgo a right to general damages, now that the same Court has struck down s.13(2) Data Protection Act 1998. Specifically, s.10 can secure injunctive relief, while s.13 now can secure general as well as special damages under the statutory provisions rather than common law, which would free the tort of misuse of private information to furnish the remedy of accounting for profit. For avoidance of doubt that’s entirely theoretical, I can’t see Courts going for the “double”in respect of special damages – although general damages may be open. Regardless, it does facilitate flexible remedy-shopping based on plaintiff circumstances, and injunctions will be available whether damages or accounting is claimed.
This is early days yet. But it seems the times we live in have suddenly become even more interesting.
Disclaimer: nothing said above is legal advice.